Facebook is likely to be the biggest partner for the short term, she said. It also has a game on a Russian platform, as well as Facebook and Viber.
“We will have an office, and it’s still a small team, but being together will make it easier,” Arponen said. Quicksave has nine employees, mostly in Helsinki.
#Is her interactive still making games how to#
Quicksave is reaching a point where the core development challenge is no longer the tech but instead the content and how to innovate the new era of social play. It has been optimizing the speed of iteration as well as the amount of content and meta it is able to have in the games. To deal with the quirks of HTML5, Quicksave has been developing its own game development tools and editors to make up for this. We get to start the game design from the point of view of the platform users.” Better tools She added, “We can get around the friction if you are inside the app that people are already using on their phones. If you have an ad, in the same platform where the game is, and you just click the ad, then you go straight into the game. Then user acquisition tends to be cheaper because the funnel is shorter. You can achieve virality with social functions. There are new design possibilities that come from that. “We see this as the next step up in communication. “Some of the things we find most exciting is the ability to be inside messaging, that we have integrated within the messaging,” Arponen said. The appeal of the platform is a combination of all that, Arponen said. HTML5 has a global reach, the capability to run on any platform, freedom for developers, and no platform fees. Quality-wise, the games are very close to what you will find on a mobile app store, and they can have more social features available.” It would be more interesting if certain things were more possible on iOS phones.
The quality is going up and the business models are starting to function well. “Either way, this space is growing and it’s maturing. “I’m very interested, and I follow the news,” Arponen said. The user acquisition cost also tends to be lower due to a shorter user acquisition funnel: When you see an ad in the same platform where the game is embedded, the user only has to click the ad once to go directly to the game.Īnd we’ve seen companies like Epic Games rebel against the 30% fees that platforms like Apple and Google take. Social apps offer a new way to reach out to players where it’s easier to develop built-in virality. User acquisition cost in the app stores continues to climb. The mobile game industry is already seeing games stay on top of a given platform for years. The space is evolving toward games that have longer playtime and keep players engaged for longer times. How can games enhance and be part of the expression of what you want to communicate? That’s a question that Quicksave wants to answer. We started with pure text, then emojis, images, animated GIFs, videos, and now games. Quicksave views social games as part of the evolution of communication. The games can get much better virality by using the messaging platforms on smartphones rather than desktops. This market also works differently from the games available earlier in the previous era of Facebook games. But HTML5 combined with WebGL and modern smartphones offers a platform for high-quality game experiences on the same level as games downloaded from app stores, Quicksave believes.Īlso, mobile networks are getting faster and the infrastructure needed for supporting an HTML5 game is much lighter than it is for the cloud streaming services. It has been easy to dismiss because Facebook games already seemed to have their time a decade ago, and HTML5 was viewed as a kind of tech fad. The space has been gaining momentum almost unseen to a lot of the companies in the industry, Arponen said. This was one reason that rival Playco managed to raise $100 million to make social instant games.
#Is her interactive still making games install#
The players don’t have to install anything new on their phone and can play directly over the internet and invite their friends to join.
HTML5 games can be played directly inside your favorite social app like Facebook, Snapchat, WeChat, and others. In the past four years social apps have started to offer integrated HTML5 games. The idea has grown more fashionable with time, particularly as game developers have soured on paying their 30% fees to app platforms such as Apple’s iOS and Google’s Android. Their seed round was led by Konvoy Ventures, with participation from Sisu Game Ventures, Raptor Group, and Lago Innovation.
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